Semantic targeting benefits both publisher websites as well as advertisers.

Semantic targeting technology was created by Peer39 to improve the accuracy of online ad targeting and categorization. To initiate the semantic targeting process, Peer39 automatically analyzes and expands a publisher's stock of URL categories to create more refined ad classifications. The algorithms used by semantic targeting technology then filter page content to find associated words on web pages to match the topics on the page to the relevant URL category.

A key realization of semantic targeting is that one page of content can be relevant to various subjects, as opposed to the generalized "news", "business", and other blunt classification areas commonly used by competing targeting methods. The ability to understand page meaning and relate content to refined ad categories results in ads with a much greater chance of relevance to the content being viewed.

Semantic targeting may be a new technology, but it has proven to be extremely effective through extensive Beta testing. Following are just a few benefits of semantic targeting:

Accurate Ad Placement
Peer39's uses semantic targeting to direct ads in a manner that maximizes the chance of engagement by consumers. Beta testing of semantic targeting has validated this concept with results such as a 400% increase in click-through rates and a 90% success rate in delivering impressions to the target category.

Full Inventory Utilization
Semantic targeting makes more use of existing URL inventory by automatically increasing the number of relevant categories for every page of content. Using patented technology, Peer39 can even discover areas for ad placement that have been overlooked. Publishers benefit by creating cross-sell opportunities, attracting more advertisers, and selling more products per client. Semantic targeting also minimizes remnant traffic.

Client Satisfaction
The results of efficient advertising campaigns mean that clients maintain, expand, and even improve contracts held with online publishers using semantic targeting.