You can boost your online advertising revenue thanks to the latest cutting-edge semantic tools.

Peer39 uses semantic technology, machine learning, and natural language processing to generate more value from online publisher's inventory. Peer39 technology classifies existing inventory automatically and more effectively according to meaning and sentiment, thereby creating more exposure and increased traffic. Here are just a few ways in which Strategic Partner Publishers benefit from SemanticMatch^TM technology:

Cross-Selling opportunities
SemanticMatch^TM technology acts as a "classification multiplier" by automatically turning one classification per page into numerous classifications per page. For example, SemanticMatch^TM can take one page in the Business section and categorize it into Business, Real Estate, Auto, Technology, etc., depending on the meaning of the page. The automated process ensures optimal turn-around time.

Expanded Inventory
Peer39 gives a publisher's internal sales team more inventory to sell, and at a higher CPM. Superior search capabilities lead to higher profiles and more click-throughs for any given page. And, with greater exposure, less ad space is sold as remnant traffic.

Improved Experience
Semantic advertising technology ensures that ads are optimized according to the user's interest, thereby increasing the chance of conversion. In turn, higher revenue due to more effective advertising keeps ad clients coming back for more.