Products
Safety
The Safety channel is a group of attributes that are most often determined to be objectionable or misaligned with advertising messages. Peer39 allows advertisers to proactively target away from these topics in real time.
Brand Safety can mean many things to different advertisers. Some advertisers want to avoid content that may be inappropriate for their audience. (Objectionable). Others may want to simply avoid content that doesn’t meet the objectives of the campaign or creative execution (Misaligned). Peer39 lets you know what topics are addressed at the page level, leaving the job of deciding what is “Safe” and “Unsafe” up to the advertiser.
Safety attributes are:Dynamically Evaluated
Peer39 analyzes pages in real time, returning results immediately to effectively inform bid decisions. Binary
Pages either have objectionable content, or not. It is then up to the advertiser and buyer to decide if that content is safe for the brand. Customizable
Advertisers can create custom categories to be safe from. These are topics that are only detrimental to a specific brand, but not necessarily a general negative topic. For example, a soda manufacturer wants to be safe from any content about Health, Diet and Fitness. |