Products
Brand Protection
The term “Brand Protection” can mean many things to various advertisers. For most advertisers it means avoiding content that doesn’t match the creative. Peer39 can be used to target away from various types of content.
- Objectionable content includes web pages that contain negative or mature sentiment, like gambling site or plane crash stories.
- Unaligned content includes web pages that simply don’t match the advertiser’s message, like celebrity news.
- Unverified content includes web pages that Peer39 is unable to classify, like login pages.
