Safety attributes are customizable to meet specific (and unique!) brand needs. Choose the safety attributes that align with the advertising goals. Proactively target away from content that conflicts with the brand or campaign message.
- Target away from any or all safety attributes.
- Target away from any category attributes that don’t align with the campaign.
- Target away from a custom category, such as “Safe from 9/11” content
Advertisers get the flexibility to define safety on their terms: