This document describes Peer39′s privacy practices on our corporate website (www.peer39.com) (the “Website”) and in connection with our core technology and collection and use consumer data.
Information We Collect And How We Use It
Personally Identifiable Information
Personally identifiable information (“PII”) is information that can be used to identify an individual consumer, for example, a person’s name, home address, email address, or phone number.
Peer39 does not collect or store PII through the Website or in its current business or technology practices.
Non-Personally Identifiable Consumer Data (Cookies and Data Tags)
Other websites employ “cookies” (small packets of data which may include an anonymous unique identifier) and “beacons” (invisible files or data tags located on web pages you visit) that websites send to the user’s browser and store on the user’s hard drive. The websites then use the cookies and beacons to recognize the user’s computer.
Peer39 has developed proprietary semantic advertising technology that provides page level intelligence that accurately and efficiently matches online ads to third party website page content. The company’s patented natural language processing and machine learning algorithms are able to derive quality, safety, language and category attributes from third party web pages, thus empowering networks, exchanges, publishers, sell side platforms (SSPs), demand side platforms (DSPs) and emerging advertising platforms to boost monetization. By processing tens of thousands of URLs per second and enabling over 3 billion ad requests daily, Peer39 provides a cookie-less data solution built to address the real-time needs of today’s online advertising ecosystem.
Because Peer39 does not maintain cookies or web beacons, there is no need for users to opt-out of cookie or beacon use in connection with Peer39.
Third Party Sites.
To inquire about privacy concerns, please contact Peer39 by mail at the address below or email us at Privacy-ProjectGroup@mediamind.com
1633 Broadway, 5th Floor
New York, NY 10019