NEW YORK (June 30, 2008) Peer39 today announced the launch of SemanticMatch^™, the world's most advanced semantic advertising platform. Based on natural language processing and machine learning, Peer39's patented algorithms understand content meaning and sentiment, enabling precision targeting down to the page level so that display ads appear on pages most relevant to their message. SemanticMatch^™ gives brands the necessary protection to target any page, including inside social media, and opens entire new targeting capabilities to online brand and performance advertisers.

Matthew S. Goldstein, who has been Senior Vice President, Revenue Operations for TACODA since June 2006, has joined Peer39 as the company's Chief Operating Officer. He will report to Amiad Solomon, CEO, and be based in New York.

"Matthew was an integral part of the success that TACODA enjoyed as it was purchased by AOL, and with MTV Networks' online operations," says Mr. Solomon. "We are pleased to have someone with his depth of experience joining us in establishing Peer39 as the market leader in semantic advertising solutions."

"Semantic targeting is widely seen to be the next stage of advertising technology, beyond contextual or behavioral. What makes Peer39 different is that ads are targeted to the meaning of pages rather than to pre-selected keywords. The problem with keywords, as is well-known, is that they can be highly irrelevant to the actual page and conversation happening," says Mr. Solomon. We eliminate the errors that can plague keyword targeting and unlike other forms of online targeting, Peer39's SemanticMatch^™ does not set cookies or track user behavior."

"When I studied the next generation of ad targeting technology, it was clear immediately that Peer39 has taken granular targeting to its deepest level by understanding page meaning and sentiment," says Mr. Goldstein.

For publishers, including portals, news sites, ad networks, social media, blogs, and forums, Peer39's technology effectively monetizes a wide range of online content and increases the value of content pages that grow revenue and ROI. Using SemanticMatch^™, advertisers simply decide where they seek to reach users in the marketing sales funnel - anywhere from awareness ("autos") to consideration ("SUV") to preference ("hybrid") to purchase and retention - and the system automatically targets their ads to relevant pages, without the need for keyword targeting or setting cookies.

In addition, the company announced that it had closed $8 million in Series B financing with Canaan Partners as the lead investor and with participation from existing investors, Dawntreader Ventures and JP Morgan. "Advertisers and publishers continue to seek better, more effective ways to reach and market to consumers online," says Warren Lee, principal at Canaan Partners. "With past investments in innovative online advertising companies such as DoubleClick and Tremor Media, we here at Canaan are excited to be working with the Peer39 team to further develop its unique technologies and to scale its business."

Finally, Peer39 announced its advisory board consisting of Eytan Elbaz (co-founder of Applied Semantics, inventor of AdSense), Daniel Jaye (former President of TACODA), and Daniel T. Ciporin (former Chairman and CEO of Shopping.com-eBay).

NEW YORK (July 8, 2008) The July/August 2008 issue of MIT's Technology Review has called Peer39, which deploys the world's most advanced semantic advertising platform, one of its Ten Web Startups to Watch in 2008. The story, which "profiles some of the most innovative ideas of the Social Web," says that, "Peer39's algorithms promise better ways of mining language."

"The semantic web is coming. That means that software will comb blogs, social networks, and forums for information about the meaning of a page, reading it ever-more intelligently and, of course, better targeting advertisements," says Technology Review. "This last bit is where Peer39, a semantic-advertising company founded by entrepreneur Amiad Solomon, comes in. Peer39's investors are betting that the company's algorithms--built on research at the Technion Institute of Technology and Princeton's Institute for Advanced Study--will improve on existing methods."

Backed by $12 million in financing from Canaan Partners, JP Morgan and Dawntreader Ventures, Peer39's patented algorithms (based on natural language processing and machine learning) understand content meaning and sentiment, enabling precision targeting down to the page level so that display ads appear on pages most relevant to their message. The company, with technology developed in Israel over the past two years and recently introduced to the US market, gives brands the necessary protection to target any page, including inside social media, and opens entire new targeting capabilities to online brand and performance advertisers.

"These guys find organic expressions of demand on the Web, on blogs, on forums and chats--all kinds of specific areas where people are talking about products. Then they instantly deliver custom advertising," says Jon Medved, an angel investor in the company tells Technology Review.

"As the world leader in semantic advertising solutions, we are pleased to be selected as one of ten startups to watch. We see our approach to be the next evolutionary step beyond contextual and behavioral targeting, and it's gratifying that our perspective is taking hold in the industry," adds Mr. Solomon.

NEW YORK (July 21, 2008) Peer39, the world's most advanced semantic advertising platform - which recently launched in the US - today announced that Hugh McGoran has joined the company in the newly created position of Senior Vice President, Advertising Sales based in the company's New York headquarters.

"Hugh has all of the right relationships and experience to hit the ground running for Peer39," says Amiad Solomon, Peer39's CEO. "His mission will be to help reaffirm Peer39 as the market leader in semantic advertising solutions."

Since September 2005, Mr. McGoran has been Vice President, Eastern Advertising Sales for TACODA. Before TACODA, he was with Knight Ridder Digital for nearly 10 years. He held positions of increasing responsibility related to Internet advertising and sponsorship sales and business development activities for more than 100 regional and vertical websites. Most recently, Mr. McGoran was Vice President, National Advertising, Real Cities Network. Before that, he was Regional Vice President, Advertising, KnightRidder.com, and Advertising Manager and Director of Online Advertising at the Philadelphia Inquirer & Daily News.

Mr. McGoran holds a B.F.A. in Graphic Design from Temple University's Tyler School of Art.

"Peer39's algorithms understand content meaning and sentiment, something no other online advertising platform can do," says Mr. McGoran. "This gives brands the necessary protection to target any page, including inside social media, and opens entire new targeting capabilities to online brand and performance advertisers. Peer39's ability to target by page meaning rather than keywords represents a game-changing opportunity for online marketers. I am pleased to be part of Peer39's next generation of ad targeting."