semantic advertising solutions
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Peer39 semantic targeting solution in the news.
Semantic Universe | Peer39: Interview with Amiad Solomon
"Our core solution is in our ability to understand the meaning and sentiment of a webpage, and target the most relevant and appropriate set of ads to that page. Clients can choose to target to or away from specific semantic ‘categories' of content. The real magic in our platform is in the ability to allow advertisers to access and advertise in the content that is most favorable to their brand and message, with the most transparency possible."
digiday:DAILY | Tackling Brand Protection and Privacy with Semantic Technology
"Peer39's technology, for example, does not target based on cookies, so there are no privacy issues. Meanwhile, semantic technology can understand strings of text and the associations between them--not simply a keyword here and there."
ADOTAS | Peer39 Offers Brands Semantic Shelter
"As they nervously wade onto the online space, brands scared of appearing next to offensive content are screaming "Gimme shelter!" With the general release of the real-time solution SemanticProtect, Peer39 aims to answer that plea."
digiday: DAILY | Peer39 Plays Semantic Defense
"A company's reputation is a key asset, especially in today's tough economic climate. Monitoring and protecting brands against negative sentiment is a struggle for many, employing critical time and management attention," said Gordon Crovitz, Peer39 Advisory Board member and former publisher of The Wall Street Journal."
Editor & Publisher | Peer39 Rolls Out Ad Protection Against Negative Content
"SemanticProtect monitors page changes and automatically updates new content restrictions. "From plane crashes to extra-martial affairs, 2010 has taught us that placement on some page content can be a dangerous move for brands," Peer39 founder and CEO Amiad Solomon said in a statement."
ADOTAS | Semantics Lead Online Ads Out of the Woods
"Semantic systems, however, understand the meaning and sentiment of the page, specifically whether the page discusses golf or something more "negative." To handle stories like those of Tiger Woods, a semantic system can search for specific word associations that indicate danger for advertisers."
BizReport | Brand Safety: How Brands Can Recover From Scandal
"Despite your best efforts, your brand has gotten dragged into the middle of a breaking celebrity scandal like the Tiger Woods episode in late 2009. What do you do?.."
BizReport | Brand Safety: How to Survive a Scandal
"Nearly a month since the Tiger Woods scandal broke and brands are still running scared. From him and from other athletes or celebrities paid to endorse products. But this running from scandal isn't necessarily the right move, instead brands need to be prepared for scandals before they break by properly managing not only an ad campaign but where the ads in every campaign are placed.."
Semantic Web
"Semantic data can maximize the value of publishers' pages' content. Peer39, for example, enables publishers to get dashboard graphs, statistical breakdowns, suggestions and predictive functions related to content categories to which ads can be matched, and to see high-yielding content categories along with those that are not performing well."
Adotas
"The success of semantics lies in the belief that someone who is reading content about a certain subject is also interested in learning more about, engaging in or purchasing a related product or service. In the real world, this relationship holds and has been verified through focused testing."
AdExchanger
"Exchanges will allow media companies to sell their non-guaranteed inventory more efficiently and with greater control than ever before. And as companies like (Peer39) get integrated into these platforms, there can be greater transparency into what an advertiser is actually buying than ever before. This is good for content companies as well as advertisers."
BizReport
"Peer39 is one semantic ad firm which matches ads with analyzed content. The SemanticMatch platform helps publishers find a better fit between content and ads while SemanticProtect helps to detect content that could be potentially harmful to the brand and gives publishers options for dealing with the potential problem"
ClickZ
"Using its natural language parsing engine, SemanticMatch, Peer39 helps publishers do a better job of getting relevant ads in front of consumers...SemanticProtect also allows publishers to blacklist any words that should be taken out of matching consideration and to better identify negative page and content sentiments."
digday:DAILY
Techcrunch
"Peer39's SemanticMatchTM technology analyzes these pages in real time to determine what they're really about...Peer39 also offers SemanticProtectTM, a collection of ‘brand-protecting' algorithms that can identify whether pages possess content that can be classified as objectionable or sensitive to advertisers (i.e. crime, terror, politics)."
Folio
"We decided to partner with Peer39 because we were impressed with the core concept of the business and the technology...The ability to derive greater value out of already existing inventory is a potentially significant win for publishers and an opportunity too important to ignore."
Editor & Publisher
Techcrunch
"The company, which has purposefully been under the publicity radar since its inception in 2006, is a promising example that semantic technologies have true monetization potential. Peer39 is demonstrating this thoroughly through semantic advertising, the next evolutionary step beyond behavioral advertising, which was preceded of course by contextual advertising ...It's a serious company with serious technology."
Crain's New York Business
"(Peer39) developed the next killer app: a technology that can read and understand the meaning of a Web page and then place display ads on relevant pages using what's known as semantic advertising algorithms...Its software helps marketers target ads more effectively than behavioral and contextual ad firms because it takes into account the meaning of an entire Web page instead of portions of it."
MediaPost
"Move over, AdSense ...there's a new ad platform in town called SemanticMatch, and it's based on semantic targeting. New York-based Peer39, the parent company behind SemanticMatch, has built technology that matches ads to Web pages based on the meanings and sentiment behind the content, not just keywords."
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