semantic advertising solutions
News
News
Peer39 semantic targeting solution in the news.
Techcrunch
"Peer39's SemanticMatchTM technology analyzes these pages in real time to determine what they're really about...Peer39 also offers SemanticProtectTM, a collection of ‘brand-protecting' algorithms that can identify whether pages possess content that can be classified as objectionable or sensitive to advertisers (i.e. crime, terror, politics)."
Folio
"We decided to partner with Peer39 because we were impressed with the core concept of the business and the technology...The ability to derive greater value out of already existing inventory is a potentially significant win for publishers and an opportunity too important to ignore."
Editor & Publisher
Techcrunch
"The company, which has purposefully been under the publicity radar since its inception in 2006, is a promising example that semantic technologies have true monetization potential. Peer39 is demonstrating this thoroughly through semantic advertising, the next evolutionary step beyond behavioral advertising, which was preceded of course by contextual advertising ...It's a serious company with serious technology."
Crain's New York Business
"(Peer39) developed the next killer app: a technology that can read and understand the meaning of a Web page and then place display ads on relevant pages using what's known as semantic advertising algorithms...Its software helps marketers target ads more effectively than behavioral and contextual ad firms because it takes into account the meaning of an entire Web page instead of portions of it."
MediaPost
"Move over, AdSense ...there's a new ad platform in town called SemanticMatch, and it's based on semantic targeting. New York-based Peer39, the parent company behind SemanticMatch, has built technology that matches ads to Web pages based on the meanings and sentiment behind the content, not just keywords."
Advertising Age
"Get ready for greater relevance...by using natural language processing and artificial intelligence, semantic advertising solutions, like Peer39, can look at the structure of a sentence and interpret word meaning and sentiment."
Newspaper Association of America
"What if you could apply the same principles of 'search' to contextual display ad serving without the platform? For efficiency's sake, you probably need both, but a company called Peer39 is pushing at the edges of contextual advertising and re-opening the discussion about whether you really need to track user behavior to know what interests them and put relevant ads in close proximity...it's sure that agencies in New York, San Francisco and Chicago will be interested."
The Jerusalem Post
"Because of the reputation that Peer39 has garnered early on, it has attracted experts and investors from the top of the hi-tech world, including preeminent engineers from the Technion, and has hired Matthew Goldstein, formerly of MTV Networks, to be its COO. The company has also secured investments from JP Morgan, Canaan Partners and the CEO of Shopping.com."
VentureBeat
"Though still arguably in its juvenile stages, the online advertising market has already been through several major technological shifts, with the introduction of behavioral, contextual and demographic targeting for ads. What's next has been a subject for debate. Several early pioneers have bet that it's semantic technology, with a company called Peer39."
Semantic Web
"Semantic advertising startup Peer39 -- which is backed by $12 million in financing from Canaan Partners, JP Morgan and Dawntreader Ventures -- has been recognized by MIT Technology Review as one of the web start-ups to watch this year. The company launched its platform in June, with the aim of leading the next generation of semantic advertising based on both context and behavior."
Semantics News
"This new network uses semantic algorithm to effectively display super precise advertisements. This is very different from the programs that are used today that use keywords found in content and metadata and then matches them to a semi-relevant advertisements. The program's semantic analysis engine (SemanticMatch) uses its knowledge of natural language to analyze the entire page's content and matches the possible derivatives of each word to its specific category. This produces extremely relevant advertisements."
Read Write Web
"Successful advertising means showing the right product to the right person at the right time. The semantic Web puts data into semantic formats on the fly, and targets ads based on the meaning of data with a high degree of accuracy. This is good news for the user - no more embarrassing keyword results, no more Hooters ads on sites about feminism, and an end to annoying cookies."
Israel21c
"Semantic analysis is a big concept in information analysis today. Unlike contextual analysis that picks up keywords, or behavioral analysis that forms a profile of the user by looking at the 20 different sites he or she browsed on the Net, Peer39's SemanticMatch understands the meaning of a page and then targets advertising to that page from the company's ad inventory in real time."