"The inefficiencies associated with this system are rampant - especially given the power and ease of semantic data. Semantics brings a true understanding of content meaning and sentiment at the page level, and can help both ad buyers and sellers fully monetize on every impression and maximize consumer engagement with campaigns."

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"The display ad industry is becoming increasingly data driven. While keyword-based targeting is certainly a helpful data point to have, online advertisements bear the highest chance of success with a user when the ad message matches the meaning of an entire piece of content, in the way that a human processes it."

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"Content targeting systems today can offer actionable data and insights on oceans of impressions across massive inventory networks. There is no need for advertisers to waste impressions and for content owners to delegate a significant chunk of inventory to the remnant bucket with no hope of serious monetization."

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"Peer39's integrated technology can process 1,000 URLs a second and target more than 30 billion ads per month. The companies are predicting performance improvement of up to 200% for advertisers taking advantage of the enhanced semantic targeting."

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"Take advantage not just of the context but the actual semantics of advertising-adjacent content is crucial in matching consumers with ads. By taking not of the actual meaning of the context rather than the general intent marketers can better analyze ad opportunities; semantics also helps marketers determine which content is brand friendly and which content is potentially harmful to brand."

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"Peer39 also believes it provides performance lift of up to 200% for advertisers based on enhanced semantic targeting of the ad with the content, and real-time solutions based on technology that can process 1,000 URLs per second, targeting more than 30 billion ads per month."

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"In the last 18 months, yield optimization platforms have focused on audience optimization with targeting data, yet few have focused on content-based yield optimization. Peer39, with our Semantic Targeting technology, enable yield optimization platforms to also optimize the content / sell-side of the equation by matching ads with content according to context and sentiment on the fly. And with the growing trend towards everything real-time, we can also analyze 1000s of URLs in less than a second. Therefore, we're creating increased revenue streams for publishers by boosting the value of their remnant inventory."

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"At the same time, partners such as DSPs also can leverage data points around the more distinct categorizations Peer39's semantic technology enables to optimize their own decisions."

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Peer39 & AdMeld Announce Partnership at June 9th Launch Party!

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"Ad targeting is a process, not a place, and what drives that process is innovation. Marketers need sophisticated tools to meet their metrics. Ultimately, the issues with privacy should not be what bother marketers, but rather the missed opportunity for better audience targeting. The industry's best response to the concerns of the FTC is the constant improvement, refinement, and development of innovative targeting technologies that complement each other and drive great results."

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"Consumers have many different motivations when surfing the Web, but the content they're reading at any given time reflects their interest at that specific moment. Targeting ads based on content aligns ad placement with interest, synchronizes message and content, and undoubtedly makes for a far more successful ad campaign that can reach an immense number of users."

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"The new trend in online advertising is semantic targeting, which uses technology to understand in a broad and deep way the meaning and sentiment of text."

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"Keep a sharp focus to your brand's effectiveness and the targeting strategies with which it engages. Brand protection and issues regarding the FTC's debates over privacy concerns will continue to challenge marketers, and those that don't consider innovative targeting technologies are likely to squander both monetary and reputational capital."

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"Audience alone is not enough. Eyeballs are not enough. To drive response or engagement you need to understand what is on the page."

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"Semantic advertising startup Peer39 has a new CEO taking the reins by May 1."

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"These guys have done a great job," Ellenthal said. "I'm going to continue to scale [the company] and make this a well-known and well-used technology."

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"Next generation ad targeting platforms understand the actual meaning of content, including the connections and associations that give it context, so that ads are only served when they are relevant to the adjacent content. Every impression becomes an informed impression, and brands see a significant boost in consumer engagement with their ads."

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"Semantic advertising enables more granular, precise targeting, lifts the overall value of every ad impressions and protects advertiser brands in real time from appearing in negative contexts. In addition, the technology improves upon and avoids many of the shortcomings that challenge more traditional technologies, like contextual and behavioral targeting."

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"With semantic advertising, it is now possible to aggregate millions of users who are reading relevant content. By understanding the true meaning and sentiment of web pages, semantic systems can determine what a user is reading about and enable ads to be targeted to that specific content category, delivering the message to an engaged user at the right time."

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