Quick Reference Guide of Data Providers Simplifies Targeting Choices for TRAFFIQ Demand Side Customers
NEW YORK, March 22, 2011 /PRNewswire/ — TRAFFIQ®, the digital media platform, today announced the release of its DataTree Landscape, a comprehensive guide for advertisers in search of the right targeting data for their digital display campaigns. The interactive chart outlines the integrated data relationships available in the TRAFFIQ platform, organized by their ability to target based on specific audience needs.
The landscape acts as a guide for TRAFFIQ clients to determine what 3rd party data partners to use, and how to apply that segmentation data through the TRAFFIQ platform. Each data provider is listed according to what types of targeting the client might be looking for, whether it be demographic, behavioral, contextual, semantic, or a more specific targeting type.
“Advertisers who are interested in buying audiences don’t necessarily care where the data comes from, as long as it is right,” said John Yang, TRAFFIQ Trading Desk Director. “We are constantly searching out the best providers, based on their ability to meet or exceed campaign goals, and make them available through the platform. We feel that we have aggregated all of the best data partners already, so our agency partners can focus on driving results,” added Chris O’Hara, TRAFFIQ’s head of business development.
TRAFFIQ’s registered demand side customers can apply the segmentation data they discover in the DataTree Landscape through the TRAFFIQ Trading Desk, or through select media partners in the TRAFFIQ marketplace, and have real time reporting access within their TRAFFIQ campaign dashboard.
“The DataTree Landscape provides agencies with an easy-to-use data guide that will help agencies better leverage targeting data for instant audience building, significant reach and real-time performance feedback,” said Paul McLenaghan, Vice President of AdAdvisor, TARGUSinfo.
“Peer39 is proud to be in good company among other industry leaders on the DataTree. We look forward to a continuous partnership with TRAFFIQ and streamlining the digital media landscape with them by helping agencies better serve ads in the most effective environment,” said Andy Ellenthal, CEO of Peer39.
TRAFFIQ offers a free download of the complete DataTree Landscape on the TRAFFIQ website. Click the link to directly download the pdf.