News & Press Releases
TRAFFIQ and Peer39 Partner to Offer Page-Level Semantic Analysis in Real Time
Trading Desk Taps Peer39 for Semantic Targeting, Brand Safety for Real-Time Campaigns
NEW YORK, Feb. 23, 2011 /PRNewswire/ — TRAFFIQ, the digital media workflow tool for agencies, announced today that Peer39 will be its preferred semantic targeting partner for the TRAFFIQ Trading Desk. Starting today, registered TRAFFIQ customers will be able to seamlessly deploy Peer39′s page-level intelligence within their campaigns, and enjoy the performance lift that comes from using semantic data to inform real-time media buying.
“Peer39′s page-level intelligence not only offers the ability to target specific content in a very precise way, but also enables advertisers to filter out inappropriate content,” said Chris O’Hara, TRAFFIQ’s SVP of sales and marketing. “This partnership will enable us to easily offer performance campaigns through our Trading Desk that are 100% brand safe – and more effective.”
Peer39′s technology analyzes every webpage according to its true meaning and determines the overall advertising environment. Using Peer39 ad buyers can rest assured that their ads appear on the most effective and appropriate pages. This tactic increases the chance that the viewer will engage with an ad because it is truly relevant to the page content and type of page. TRAFFIQ’s media specialists will work closely with Peer39 to assist agencies in deploying semantic targeting and page-level data across their exchange buys.
“As one of the leading technology solutions for agencies, TRAFFIQ not only brings a great Trading Desk to the table, but brings access to a wide variety of data and technology partners that add value to media,” said Andy Ellenthal, Peer39′s CEO. “We provide data about the environment of every webpage we see allowing TRAFFIQ’s customers to run large-scale, high-performance and brand safe campaigns. And because we are a cookie-less solution, there are no privacy concerns for advertisers, publishers, or consumers.”