News & Press Releases
Tim Hanlon Brings Strategic Leadership, Marketing and Advertising Innovation to Peer39
Semantic Advertising Company Announces Newest Advisory Board Member
New York (March 16, 2010) – Peer39, the leading online semantic advertising company, today announced the appointment of Tim Hanlon to the Peer39 Advisory Board. As a member of the Advisory Board, Tim will utilize his more than 20 years of experience in traditional and interactive agency media to continue to establish Peer39 as the standard in online semantic advertising technology.
“Tim’s progressive perspective, coupled with his leadership and industry experience, will support the Advisory Board’s ability to think big picture,” said Amiad Solomon, CEO, Peer39. “As Peer39 continues its rise as the industry standard in semantic advertising, we look forward to working with Tim to evangelize the benefits of semantic targeting and brand protection to the advertising industry.”
Drawing from his vast background in advertising, marketing, media and technology, Tim will contribute to Peer39′s leadership in semantic targeting. Preceding his new role advising Peer39, Tim served as executive vice president and managing director of Publicis Groupe’s, VivaKi Ventures, and its predecessor, futures consultancy, Denuo. Prior to these roles, Tim acted as senior vice president and director of emerging contacts for Starcom MediaVest Group.
As an active member of both the advertising and television industries, Tim has twice been named to Media Magazine’s “Media 100″ list, and has held leadership roles with the AAAA Advanced Television Committee, the National Academy of Media Arts & Sciences (NAMAS) and the Innovation in Digital Advertising (IDiA) Consortium.
“Peer39 is leading the way in online advertising and has become known in all corners of the industry as an innovative company with cutting-edge semantic technology,” said Tim Hanlon. “I am eager to bring my background on emerging trends to break new ground in next-generation semantic advertising and targeting solutions.”
In addition to Tim Hanlon, Peer39′s Advisory Board includes: Eytan Elbaz, a founding member of Applied Semantics (acquired by Google) and the inventor of AdSense, and Gordon Crovitz, former publisher of The Wall Street Journal.