NEW YORK, NY — Peer39, a leader in the semantic advertising industry, today announced three key additions to its New York headquarters. Ronit Dvir-Bacalu will join Peer39 as vice president of finance from online ad verification company DoubleVerify. Ross Sandler joins as senior director of agency sales from MediaMath, and finally, Erik Johnson joins the team as business development manager from PointRoll.
Ronit Dvir-Bacalu was vice president of finance at DoubleVerify, where she was in charge of the domestic and international accounting management of the company. Prior to DoubleVerify, Dvir-Bacalu held the same role at AFI-USA and served as audit manager and senior auditor at PricewaterhouseCoopers LLP in New York and in Tel Aviv. Dvir-Bacalu has more than 12 years of finance and accounting experience and is an alumna of the College of Management in Israel.
With more than 12 years of digital advertising experience, Ross Sandler will be charged with overseeing relationships with trading desks, agencies and marketers at Peer39. Most recently Sandler was at MediaMath where he initiated and built relationships with the industry’s largest agencies and marketers. Prior to his tenure at MediaMath, Ross held a number of sales and management roles at DoubleClick, Revenue Science and PointRoll.
Erik Johnson comes to Peer39 with multiple years of experience in the advertising industry. He was most recently at PointRoll where he served in several roles including the channel development manager. In this role he worked with key publishers to drive rich media partnership growth.
“Demand for our page-level intelligence continues to grow as brands see more success from the scale, efficiencies and effectiveness of our semantic targeting technology,” said Andy Ellenthal, CEO of Peer39. “Given our strategic partnerships and traction in the online advertising space, Peer39 will continue responding to our fast market adoption by adding industry professionals who share our vision for creating a new, innovative form of online advertising. We’re excited to bring on these three seasoned executives to help us continue to build our New York headquarters.”
Peer39 helps advertisers define and control the environment in which their ads appear by analyzing pages across multiple websites and providing data on the quality, safety, and category of each page. These attributes work together to define the true meaning of a page, allowing advertisers to select only the right ones for their brand and message.