News & Press Releases
Peer39 Expands Global Reach for Brands and DSPs by Providing Page-Level Intelligence in Seven Different Languages
Now Analyzing Ten Billion Page Requests Per Day, Peer39 Provides Advertisers with Visibility into Ad Environments on Global Scale
NEW YORK – September 20, 2011 — As real-time bidding (RTB) and demand for advertising in international markets grow, Peer39 announced today that it has expanded its offering significantly to provide page-level intelligence on Category, Safety, and Quality attributes across seven different languages. Peer39, the industry leader in semantic advertising solutions, now analyses more than ten billion page requests each day, many of them non-English pages. This has helped to enable demand side (DSP) and supply side (SSP) platform partners to scale globally so brands can reach audiences safely and effectively all over the world and better align their advertising with appropriate content environments anywhere across the Web.
In addition to English, Peer39 now offers page level intelligence on Spanish, French, German, Italian, Portuguese and Dutch content. Throughout the course of 2011, Peer39 will continue expanding into more languages based on client requirements, providing advertisers the data necessary to place their ads in the most relevant and effective page environments.
Online advertising buyers (advertisers, agencies, DSPs) and sellers (publishers, SSPs) face major challenges when coming to the EU because various advertising standards quality ad placements harder to manage and control. The only persistent set of data attributes that is applicable across any geography is content-based, or specifically, the environment in which an ad appears. Peer39’s goal is to provide this data while meeting best industry standards for privacy.
“When our partners go global they need to be able to provide page-level data on the environment in which ads appear,” said Alex White, VP Product and Account Management of Peer39. “Peer39’s technology eases advertiser concerns about international advertising quality and safety, and is the only technology company truly built for massive scale. With an infrastructure handling over 100,000 requests per second, no one comes close to our coverage, flexibility, and efficiency.”
Peer39 customers will have access to categorical information about each web page and detailed quality attributes in each of the newly introduced languages. Peer39 delivers data in real time bidding environments, at the time of a bid or buy decision. By taking a more granular approach to determine ad relevancy, advertisers can maximize performance, increase scale and ensure brand safety.
Contact Peer39 at bizdev@peer39.com for more information.