News & Press Releases
Peer39 Semantic Targeting Data Maximizes Performance and Brand Safety on the AppNexus Real-Time Ad Platform
Buyers on AppNexus can now benefit from Peer39 semantic insights to boost campaign performance at scale and provide brand safety to advertisers
NEW YORK, Sept. 15 /PRNewswire/ — Peer39, the market leader in semantic advertising solutions, today announced integration of the company’s semantic targeting capabilities with AppNexus, the real-time advertising platform for ad networks, demand-side platforms, trading desks, and other leading online advertising companies.
This partnership will enable clients on the AppNexus platform to access Peer39′s semantic data to target and optimize their display advertising campaigns. In addition, semantic targeting data can be leveraged with other targeting technologies to provide a superior, comprehensive targeting solution which allows for maximized performance.
Forward-thinking companies in the online advertising ecosystem are constantly seeking more opportunities to optimize display advertising in real-time using targeting data in a privacy-friendly manner. Peer39′s technology satisfies this need by identifying the meaning and sentiment of content, and then standardizing those insights into an advertiser-focused taxonomy.
“Buyers want relevant inventory,” said Peer39 CEO Andy Ellenthal. “Our semantic categories on the AppNexus platform enable any buyer to access and target the right content for campaign goals, and avoid any impressions that are unfavorable, objectionable, or just don’t jive with the brand message. With Peer39′s semantic data available on the AppNexus platform, exchange buyers now have a powerful tool that drives meaningful uplift in campaign performance and targets ads only to appropriate, brand-safe inventory. Overlaying content relevancy across AppNexus inventory helps make any ad buy smarter and more effective.”
“Semantic targeting is a foundational tool for buyers looking to enhance campaign performance,” said Brian O’Kelley, CEO of AppNexus. “We built AppNexus to help our clients get where they want to go. Now, we’re delighted they can plug in Peer39′s semantic data seamlessly to not only meet, but exceed their campaign objectives.”
“Using Peer39, we can apply semantic targeting and category data to every ad buy we run on the AppNexus platform, whether real-time bidded or direct inventory,” said Matthew Greitzer, COO and Co-Founder of Accordant Media. “With access to Peer39′s data, all impressions can now be relevant so we never have to buy Run of Network again. Working with Peer39 on AppNexus is massively scalable and makes buying easy and transparent. It will be a go-to tactic for our campaigns going forward.”