News & Press Releases
TraderTalk: Peer39 on the Value of Semantic Targeting in RTB
Welcome to TraderTalk, the global ad tech podcast series that looks to discuss and analyze trends in the data-driven display space with key industry stakeholders. In this episode Paul Knegten, VP Marketing, MediaMath speaks to Peer39′s CEO, Andy Ellenthal. Here Ellenthal discusses the origins and current positioning of Peer39, the value of semantic targeting in real-time buys, why context is still critical for brand advertisers and some insight on the current state of the data-driven display eco-system. So that you get all future episodes, you can subscribe to TraderTalk here.
>> Don’t have iTunes? Download the .mp3 here
From ExchangeWire