News & Press Releases

 

I Want My RTB

From AdExchanger

Alex White, GM of Data and Trading at MediaMind, spreads the love on iMedia Connection and says that changes in the AppNexus platform signifies, in part, real-time bidding (RTB) is maturing.

White writes, “When the AppNexus Platform opened up to a plug-and-play model earlier this year, it was a huge shift in how we’ve previously thought about online display buying. Suddenly, buyers no longer had to negotiate separate deals with vendors for access to targeting and data tools that improve RTB performance and efficiency. They could simply turn on different tools within an open platform and monitor the results to find the perfect mix of targeting technologies.”