News & Press Releases
AOL Broadcast Stage: Online Advertising is Broken
Metropolitan Pavilion
HQ AOL Broadcast Stage
Online advertising is broken. Consumers suffer from banner-blindness. If you had 45 minutes, how would you fix it? Would you make more compelling creative? Focus on better targeting techniques? Find a way to make online ads valuable offline? Develop new ad formats to guarantee brand engagement? Listen in as leading online advertising executives discuss what they believe to be the biggest issues and potential solutions to the problems plaguing online advertising.
Moderator:
Michael Learmonth, Digital Editor, AdAge
Speakers:
Ari Jacoby, Co-Founder and CEO of Solve Media
Oren Netzer, CEO of Double Verify
Scott Kurnit, CEO of AdKeeper
Rob Gatteo, CEO of PointRoll
Andy Ellenthal, CEO of Peer39