How Semantic Technologies Boost ROI for Digital Media Companies
JUNE 29, 2011
New York City
2:45 PM – 3:30 PM – How Semantic Advertising Can Bring Major Brand Dollars Online
Without semantic advertising, context and environment is often left to guesswork. Advertising is disproportionately based on audience targeting, leaving advertisers to speculate as to whether their ads are placed in the most relevant and safest environment online. Semantic and page-level intelligence takes a more granular approach which ensures that ads are placed in environments that align with the brand.
This panel will focus on how semantic and page-level intelligence ensures a proactive approach to brand alignment in the secondary marketplace and RTB.
Anthony Katsur, General Manager – Platform, MediaMath
Ari Paparo, SVP Product, AppNexus
Andy Ellenthal, CEO, Peer39
Rob Beeler, VP Content and Community, Admonsters