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THE SUMMIT DAY 1
Today’s Landscape and Business Impact
Monday, July 18th
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Hosted by Corey Kronengold, Content Director, DIGIDAY
9:15am: Keynote Panel: The Consumer-Centric Data Ecosystem
Data has moved from the sidelines to the heart of corporate strategy. Companies are now swimming in data, much of it trapped in various parts of the enterprise and put to little or no use. How will the world of Big Data affect corporate strategy, not just in marketing, but from customer service down to product design as well? This panel will explore the ways data is reshaping the enterprise — and what it means for consumers, marketers and publishers.
Moderator: Adam Gelles, CEO, The AMM Group
Speakers:
Andy Fisher, Global Data & Analytics Director, Starcom Mediavest
Andy Ellenthal, CEO, Peer39
Rob Key, CEO, Converseon