Glossary
Yield Optimizer
These groups are sell-side platforms, and they are like the counter points to DSPs, but on the publisher side. They manage the non premium inventory of publishers and networks and sell lower-value impressions through various channels. This solution makes the most of ad impressions that are otherwise ineffectively monetized. Yield optimization companies provide a solution which looks at each impression available on a web publisher site and then matches that impression with an available ad from one of the myriad of ad networks or exchanges.