Glossary
Privacy Standards – CLEAR Ad Notice
CLEAR is an acronym for Control Links for Education and Advertising Responsibly. The CLEAR Ad Notice is a document that suggests technical standards to empower each member of the online advertising community to communicate their presence and behavioral advertising targeting practices (if any) to consumers in a simple and direct manner.
The 7 regulatory principle buckets:
- Education
- Transparency
- Consumer Control
- Data Security
- Material Changes to Existing Online Behavioral Advertising Policies and Practices
- Sensitive Data
- Accountability