Glossary
Demand Side Platform (DSP)
A Demand Side Platform (DSP) is a computer-based technological platform which allows brands and agencies to buy or negotiate data cost directly, but flow through a common integration. A DSP allows for transparent automated media buying across multiple sources using unified targeting, data, optimization and reporting. These groups help ad buyers navigate the varying array of inventory sources to find the most ideal impressions for a campaign, and should allow buyers to have complete control through a web-based interface. Data is treated like media – it’s another part of the “supply side” that is purchased by the agency and thus should be transparent in cost.