Glossary
Conversion Rate
This is a popular metric for measuring campaign performance, based on the percentage of users who see an ad and complete a certain task as determined by the advertiser. A conversion can mean a few things: a user has signed up for a mailing list, purchased a product, or maybe filled out a survey. Many ad campaigns are launched with a CPA (cost per acquisition) goal. These campaigns are very focused on conversion data and raising conversion rates. A more targeted campaign is likely to result in a higher conversion rate.