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		<title>Balancing Act: Context and Sensitive Content</title>
		<link>http://www.peer39.com/news/in-the-news/balancing-act-context-and-sensitive-content/</link>
		<comments>http://www.peer39.com/news/in-the-news/balancing-act-context-and-sensitive-content/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 19:46:47 +0000</pubDate>
		<dc:creator>Peer39</dc:creator>
				<category><![CDATA[In the News]]></category>

		<guid isPermaLink="false">http://www.peer39.com/?p=2633</guid>
		<description><![CDATA[By Tony Salyer
Context is a crucial factor in ad performance, and blind buying formats such as ad exchanges and real-time bidding now give marketers valuable impressions at a price they can choose. The problem is that these buying strategies also increase the chances of bad page placements that defeat the purpose of the ad. In [...]]]></description>
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		<title>Peer39′s Andy Ellenthal Explains Why Page Environment Matters</title>
		<link>http://www.peer39.com/news/in-the-news/peer39%e2%80%b2s-andy-ellenthal-explains-why-page-environment-matters/</link>
		<comments>http://www.peer39.com/news/in-the-news/peer39%e2%80%b2s-andy-ellenthal-explains-why-page-environment-matters/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 16:34:05 +0000</pubDate>
		<dc:creator>Peer39</dc:creator>
				<category><![CDATA[In the News]]></category>

		<guid isPermaLink="false">http://www.peer39.com/?p=2576</guid>
		<description><![CDATA[By Matt Straz
Andy Ellenthal is the CEO of Peer39, the company that provides data  about web pages to buyers and sellers. We spoke to Andy recently about  his background in the digital media business as well as his company.
The Makegood: Andy, you have a strong background in digital  advertising, having held management [...]]]></description>
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		<title>Holiday Ad Targeting: Insights From the Frontlines</title>
		<link>http://www.peer39.com/news/in-the-news/holiday-ad-targeting-insights-from-the-frontlines/</link>
		<comments>http://www.peer39.com/news/in-the-news/holiday-ad-targeting-insights-from-the-frontlines/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 19:02:47 +0000</pubDate>
		<dc:creator>Peer39</dc:creator>
				<category><![CDATA[In the News]]></category>

		<guid isPermaLink="false">http://www.peer39.com/?p=2571</guid>
		<description><![CDATA[By Itay Ovits
The BestBuy case
Of the $114 Million BestBuy spent on measurable media during 2010 4th quarter, a significant portion went to a national-TV campaign, starred by &#8220;Kenneth the Blue-Elf&#8220;, which started Nov 1st. Even though this campaign was considered as a success, this year, According to Advertising Age,  BestBuy opted for a different [...]]]></description>
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		</item>
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		<title>Read the Label: 3 Things You May Not Know About RTB (But Should)</title>
		<link>http://www.peer39.com/news/in-the-news/read-the-label-3-things-you-may-not-know-about-rtb-but-should/</link>
		<comments>http://www.peer39.com/news/in-the-news/read-the-label-3-things-you-may-not-know-about-rtb-but-should/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 18:23:13 +0000</pubDate>
		<dc:creator>Peer39</dc:creator>
				<category><![CDATA[In the News]]></category>

		<guid isPermaLink="false">http://www.peer39.com/?p=2547</guid>
		<description><![CDATA[Hasty Buying Decisions Can Lead to the Dreaded &#8220;Ad Fail&#8221;
By Andy Ellenthal
The world&#8217;s a dangerous place. We&#8217;re bombarded by fear at every turn. Product warnings are everywhere. Look at the few I noticed today:
&#8220;Do not eat toner,&#8221; on a toner cartridge for a laser printer.
&#8220;For external use only!&#8221; on a curling iron.
&#8220;Smoking Kills.&#8221; Duh.
Nearly everything [...]]]></description>
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		<title>Adverlytics</title>
		<link>http://www.peer39.com/news/events/adverlytics/</link>
		<comments>http://www.peer39.com/news/events/adverlytics/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 16:23:07 +0000</pubDate>
		<dc:creator>Peer39</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.peer39.com/?p=2535</guid>
		<description><![CDATA[
Peer39 sponsored November&#8217;s Adverlytics event located at Forum NYC. Click here (password: forum) to see classic photos of attendees, courtesy of the folks from Smilebooth.
]]></description>
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		<title>Why RTB is failing media buyers</title>
		<link>http://www.peer39.com/news/in-the-news/why-rtb-is-failing-media-buyers/</link>
		<comments>http://www.peer39.com/news/in-the-news/why-rtb-is-failing-media-buyers/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 14:11:59 +0000</pubDate>
		<dc:creator>Peer39</dc:creator>
				<category><![CDATA[In the News]]></category>

		<guid isPermaLink="false">http://www.peer39.com/?p=2518</guid>
		<description><![CDATA[By Andy Ellenthal
Peer39 recently surveyed media buyers on what  they&#8217;d like to see from exchanges when it comes to real-time bidding  (RTB). Nearly three quarters said that knowing if an ad is above or  below the fold is a critical factor in their purchase decisions. At the  same time, 43 percent [...]]]></description>
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		<title>The AppNexus Summit NYC</title>
		<link>http://www.peer39.com/news/events/the-appnexus-summit-nyc/</link>
		<comments>http://www.peer39.com/news/events/the-appnexus-summit-nyc/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 16:15:00 +0000</pubDate>
		<dc:creator>Peer39</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.peer39.com/?p=2529</guid>
		<description><![CDATA[Peer39 sponsored the AppNexus Summit NYC held at Times Center. The AppNexus Summit, is the event of the year for the digital advertising  community. The Summit features thought-provoking discussions from leaders, inside  and outside the industry, opportunities to network with peers and  special product announcements.
]]></description>
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		<title>Peer39 Offers Digital Media Buyers Ad Placement Data Across Billions of Pages in RTB Environments</title>
		<link>http://www.peer39.com/news/press-releases/peer39-offers-digital-media-buyers-ad-placement-data-across-billions-of-pages-in-rtb-environments/</link>
		<comments>http://www.peer39.com/news/press-releases/peer39-offers-digital-media-buyers-ad-placement-data-across-billions-of-pages-in-rtb-environments/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 14:00:42 +0000</pubDate>
		<dc:creator>Peer39</dc:creator>
				<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://www.peer39.com/?p=2509</guid>
		<description><![CDATA[Now Expanding Control for Advertisers by Providing the Ability to Choose Number of Ads per Page and Above- or Below-the-Fold Placement in Real Time
NEW YORK, Nov. 8, 2011 &#8212; Peer39, the industry leader in page level intelligence technology, announced today the launch of Ad Stats, a new set of data that expands the company&#8217;s offering [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>3 Basic Rules for Marketing with Data</title>
		<link>http://www.peer39.com/news/in-the-news/3-basic-rules-for-marketing-with-data/</link>
		<comments>http://www.peer39.com/news/in-the-news/3-basic-rules-for-marketing-with-data/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 19:15:11 +0000</pubDate>
		<dc:creator>Peer39</dc:creator>
				<category><![CDATA[In the News]]></category>

		<guid isPermaLink="false">http://www.peer39.com/?p=2486</guid>
		<description><![CDATA[By Alex White
Unless you’ve been living under a rock for the past year, you’ve  probably heard someone in interactive marketing talk about the rise and  necessity of data. Never before has data carried such importance in our  world, and organizations large and small are leaning heavily on first-  and third-party data [...]]]></description>
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		<item>
		<title>Going Global Means Getting Local</title>
		<link>http://www.peer39.com/news/in-the-news/going-global-means-getting-local/</link>
		<comments>http://www.peer39.com/news/in-the-news/going-global-means-getting-local/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 00:10:29 +0000</pubDate>
		<dc:creator>Peer39</dc:creator>
				<category><![CDATA[In the News]]></category>

		<guid isPermaLink="false">http://www.peer39.com/?p=2490</guid>
		<description><![CDATA[By Andy Ellenthal
Online advertising is one of the few industries growing in the US amid these lean economic times. Here in the US the market is so dynamic that we can get myopic, and must sometimes be reminded that there&#8217;s a very big world out there. The industry is also growing worldwide, and brand advertisers [...]]]></description>
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