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	<title>Peer39</title>
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		<title>Peer39 Ad Stats Creative Targeting App</title>
		<link>http://www.peer39.com/news/in-the-news/peer39-ad-stats-creative-targeting-app/</link>
		<comments>http://www.peer39.com/news/in-the-news/peer39-ad-stats-creative-targeting-app/#comments</comments>
		<pubDate>Mon, 07 May 2012 18:05:38 +0000</pubDate>
		<dc:creator>Peer39</dc:creator>
				<category><![CDATA[In the News]]></category>

		<guid isPermaLink="false">http://www.peer39.com/?p=2759</guid>
		<description><![CDATA[By Robert Seiberlich
The Peer39 Ad Stats application allows customers to target Above The Fold (ATF) Index attributes at the creative level.  The ATF Index is divided into three attributes that relate to the likeliness of the ad unit being viewed: High, Medium and Low. You can use the ATF index to appropriately value placements and [...]]]></description>
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		<title>TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million</title>
		<link>http://www.peer39.com/news/in-the-news/tv-ad-services-company-dg-buys-ad-tech-startup-peer39-for-15-5-million/</link>
		<comments>http://www.peer39.com/news/in-the-news/tv-ad-services-company-dg-buys-ad-tech-startup-peer39-for-15-5-million/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 21:01:13 +0000</pubDate>
		<dc:creator>Peer39</dc:creator>
				<category><![CDATA[In the News]]></category>

		<guid isPermaLink="false">http://www.peer39.com/?p=2742</guid>
		<description><![CDATA[Peer39 Provides Data in Real-Time Ad Marketplaces That Helps Marketers Target Ads Based on Content of Webpages
By Jason Del Rey
The crowded ad-tech landscape just got a tad bit thinner.
DG, a traditional-TV ad delivery company that moved into the online-ad space with last year&#8217;s acquisition of MediaMind, has acquired semantic ad-targeting startup Peer39 in a deal [...]]]></description>
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		<title>DG Acquires Peer39 to Expand Online Data Offering; Names CEO Ellenthal as EVP of DG&#8217;s Global Sales and Operations</title>
		<link>http://www.peer39.com/news/press-releases/dg-acquires-peer39-to-expand-online-data-offering-names-ceo-ellenthal-as-evp-of-dgs-global-sales-and-operations/</link>
		<comments>http://www.peer39.com/news/press-releases/dg-acquires-peer39-to-expand-online-data-offering-names-ceo-ellenthal-as-evp-of-dgs-global-sales-and-operations/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 20:45:36 +0000</pubDate>
		<dc:creator>Peer39</dc:creator>
				<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://www.peer39.com/?p=2736</guid>
		<description><![CDATA[Provides Preliminary First Quarter 2012 Revenue Outlook Slightly Exceeding Expectations

DALLAS, TX&#8211;(Marketwire &#8211; Apr 23, 2012) &#8211; DG® (NASDAQ: DGIT), the world&#8217;s leading ad management and distribution platform, today announced a definitive agreement to acquire privately held Peer39 Inc., a provider of webpage level data for approximately $15.5 million in cash and stock. By integrating Peer39 [...]]]></description>
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		<title>AppNexus Summit SF</title>
		<link>http://www.peer39.com/news/events/appnexus-summit-sf/</link>
		<comments>http://www.peer39.com/news/events/appnexus-summit-sf/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 17:38:36 +0000</pubDate>
		<dc:creator>Peer39</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.peer39.com/?p=2727</guid>
		<description><![CDATA[Peer39 sponsored the AppNexus Summit held at the Four Seasons in San Francisco. The Summit was a smashing success, drawing one of the largest crowds ever. See here for more pictures.

]]></description>
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		<title>Peer39 at Turn After-Hours Party</title>
		<link>http://www.peer39.com/news/events/peer39-at-turn-after-hours-party/</link>
		<comments>http://www.peer39.com/news/events/peer39-at-turn-after-hours-party/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 17:26:38 +0000</pubDate>
		<dc:creator>Peer39</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.peer39.com/?p=2723</guid>
		<description><![CDATA[Peer39 co-sponsored the Turn after-party at Ad-Tech San Francisco 2012. Other sponsors included our friends at TARGUSinfo, Nexage, and Brightroll. The event drew hundreds of Peer39&#8242;s colleagues from the advertising technology world and was a huge success. See here for more pictures.

]]></description>
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		<title>Ad-Tech SF</title>
		<link>http://www.peer39.com/news/events/ad-tech-sf/</link>
		<comments>http://www.peer39.com/news/events/ad-tech-sf/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 17:16:09 +0000</pubDate>
		<dc:creator>Peer39</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.peer39.com/?p=2719</guid>
		<description><![CDATA[For the second year, Team Peer39 hosted guests and clients to the company&#8217;s base of operations during Ad-Tech: Restaurant Lulu! We welcomed dozens of friends and business partners, and Peer39&#8242;s exclusive morning Jump Start Breakfast and Bloody Mary bar was just the thing that got conference attendees back on track   Thanks to all [...]]]></description>
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		<title>The Real Hero in the Fight for CPMs</title>
		<link>http://www.peer39.com/news/in-the-news/the-real-hero-in-the-fight-for-cpms/</link>
		<comments>http://www.peer39.com/news/in-the-news/the-real-hero-in-the-fight-for-cpms/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 18:48:23 +0000</pubDate>
		<dc:creator>Peer39</dc:creator>
				<category><![CDATA[In the News]]></category>

		<guid isPermaLink="false">http://www.peer39.com/?p=2712</guid>
		<description><![CDATA[Can Publishers Sell Quality In Real Time?
By Andy Ellenthal
To call real-time bidding a polarizing topic feels like an understatement at this point. Walk into any digital marketing conference, start talking about RTB, and stand back and watch as the room starts to resemble Tea Partiers arguing with Wall Street Occupiers – except everyone&#8217;s wearing chinos.
One [...]]]></description>
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		<title>Coffee Talk, Semanticized</title>
		<link>http://www.peer39.com/news/in-the-news/coffee-talk-semanticized/</link>
		<comments>http://www.peer39.com/news/in-the-news/coffee-talk-semanticized/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 17:37:12 +0000</pubDate>
		<dc:creator>Peer39</dc:creator>
				<category><![CDATA[In the News]]></category>

		<guid isPermaLink="false">http://www.peer39.com/?p=2705</guid>
		<description><![CDATA[By Moriya Nissim
If you’re like a lot of us, your day doesn’t start until you’ve had your first cup of coffee. This post is dedicated to you.
We looked into the accuracy of one of the keyword categories we were asked to create recently: the Coffee category! This was an interesting case because it showcased exactly [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Peer39 Data Helping Dedicated Media Customers Drive 500% Lift In Click-Through Rate</title>
		<link>http://www.peer39.com/news/press-releases/peer39-data-helping-dedicated-media-customers-drive-500-lift-in-click-through-rate/</link>
		<comments>http://www.peer39.com/news/press-releases/peer39-data-helping-dedicated-media-customers-drive-500-lift-in-click-through-rate/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 17:37:11 +0000</pubDate>
		<dc:creator>Peer39</dc:creator>
				<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://www.peer39.com/?p=2658</guid>
		<description><![CDATA[Buyers Utilizing Peer39 Data with Dedicated Media&#8217;s Targeting Platform Exceeding Campaign Goals
NEW YORK, Mar 09, 2012 (BUSINESS WIRE) &#8212; Peer39, the industry leader in page level intelligence technology, is helping ad buyers using Dedicated Media&#8217;s Advanced Decisioning Engine built upon their SMARTstack technology meet all of their online display campaign goals, while also outperforming targeting [...]]]></description>
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		<title>DedicatedMedia and Peer39: Page Intelligence Plus Retargeting Drive Clicks Up</title>
		<link>http://www.peer39.com/news/in-the-news/dedicatedmedia-and-peer39-page-intelligence-plus-retargeting-drive-clicks-way-up/</link>
		<comments>http://www.peer39.com/news/in-the-news/dedicatedmedia-and-peer39-page-intelligence-plus-retargeting-drive-clicks-way-up/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 17:19:59 +0000</pubDate>
		<dc:creator>Peer39</dc:creator>
				<category><![CDATA[In the News]]></category>

		<guid isPermaLink="false">http://www.peer39.com/?p=2654</guid>
		<description><![CDATA[By Brian LaRue
Today, online ad network DedicatedMedia and page-level intelligence technology provider Peer39 announced that after a year-long partnership, they’d seen substantial improvement of ad campaigns compared to campaigns using more standard targeting methods. One major automotive manufacturer saw a 500 percent increase in click-throughs when Peer39′s technology was implemented over DedicatedMedia’s decisioning engine, while [...]]]></description>
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