Data Takes Center Stage for New Peer39 VP

Peer39 Hires John Lambertus as Vice President of Data, Optimization and Analytics

New York (February 24, 2010) - Peer39, the leading online semantic advertising company, today announced the appointment of John Lambertus to vice president of data, optimization and analytics. In this new role, John will lead the Peer39 effort to develop new cutting edge performance optimization technologies for digital media.

"2010 will be the year that real-time data emerges as the chief driver of buying decisions, and companies that use the data most effectively will be successful," said Amiad Solomon, CEO, Peer39. "Because of that, data and optimization are not only a crucial component for our customers' success, but to that of Peer39 as a whole. John's extensive knowledge in both optimization and analytics allows him to guide strategic change, build meaningful client relationships and ensure business growth."

John is a 15 year veteran of the digital and direct response advertising industry with experience in the planning, management and execution of complex online and off-line direct response marketing activities including: multi-channel brand and direct response campaign planning and performance analysis, Web site optimization and analytics, and audience segmentation, profiling and targeting. John joins Peer39 from X Plus One Solutions Inc., where he served in various senior roles responsible for driving the planning, execution, performance optimization and analytics for online display advertising campaigns run on multiple ad exchanges, networks and sites. There he is also credited with designing and implementing Web site optimization solutions that drove a 50 to 100 percent performance lift for clients. Additionally, John has held vice president and director positions at Ann Taylor Corporation, J.P. Morgan Chase & Co., Publishers Clearing House and Columbia House.

"I share the same belief with Peer39 that the need for real-time data and optimization will be more crucial than ever before. To be with Peer39 at the forefront of this new development is incredibly exciting," said John Lambertus. "I look forward to working with Peer39 as we break new ground in data developments."