Glossary
Glossary
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- Supply Side Platform (SSP)
- Local Online Ads
- Exchange
- Lead Generation
- Display Advertising
- Privacy Standards – CLEAR Ad Notice
- Conversion Rate
- Cookies
- Delivery Mechanism
- Remnant Inventory
- Yield Optimizer
- Demand Side Platform (DSP)
- Real Time Bidding
- Semantic Advertising
- Campaign Optimization
- Natural Language Processing
- Machine Learning
- Keyword-based Targeting
- CPM
- Contextual Targeting