Mr. Jaye is the former President of behavioral targeting leader Tacoda, bought in 2007 by AOL. Prior to that he was co-founder and CTO at Permissus and Engage, where he was in charge of Product Strategy and Delivery and Operations. Mr. Jaye is the co-founder of the Network Advertising Initiative (NAI), the co-founder of the Privacy Leadership Initiative (PLI) and was a member of the FTC Advisory Committee on Online Access and Security. He is a well-known expert on internet advertising technologies and holds a number of patents in this area.

Mr. Elbaz was a founding member of Applied Semantics (acquired by Google), the inventor of AdSense. Mr. Elbaz conceived the ideas for applying the company's meaning based technology towards domain name selection and monetization, and towards contextual targeting, which became the core of Google's publisher revenue model. He then served as Google's Head of Domain Channel until 2007.

A seasoned online veteran, Mr. Allen was the chief architect for Tacoda's market strategy and was responsible for the growth of Tacoda Audience Networks^™, as well as the company's business development initiatives driving audience acquisition, publisher relations and strategic relations. He has spoken at numerous conferences including Ad:Tech, iMedia, OMMA and Streaming Media, and has lead educational seminars on interactive advertising. Mr. Allen is a member of the IAB Digital Video Committee and past member of the IAB Rich Media task force, IAB Measurement Committee and New York New Media Association.