SemanticMatch^TM, Peer39's cutting edge advertising targeting technology, increases the value of online content.

When one keyword can mean two different things ("Amazon" or "Paris Hilton"), contextual advertising technology has a high potential of sending irrelevant ads to the page being viewed. Similarly, contextual advertising does not understand page sentiment, so that an ad for a product will appear on a web page even if the page has a negative opinion of the product. The result of badly targeted advertising technology is that advertisers pay for irrelevant impressions, or see poor click-through rates. And poorly performing advertising technology ultimately results in reduced revenue for online publishers.

Peer39's SemanticMatch^TM improves the accuracy of online advertising technology through the use of semantics. Patented SemanticMatch^TM advertising technology references a virtual database of potential meanings and literal connections for the keyword. It then relates the database to other terms contained in the content of the web page that are associated with the keyword. Once accurate keyword meaning has been isolated, SemanticMatch directs highly targeted ads to the page.