AdMeld and Peer39 Partner to Maximize Performance Through Semantic Targeting
of the Web's Top Publishers and Demand Sources

Peer39 Infusing Semantic Intelligence Into Billions of Monthly Impressions Through AdMeld's Yield Optimization Platform

New York, NY (June 9, 2010) - Peer39, the leader and innovator in semantic advertising technology, today announced a partnership with yield optimization platform AdMeld.

The relationship enables AdMeld to analyze every optimized impression against Peer39's proprietary semantic data sets, providing premium publishers with new insights into the composition of their inventory and the means to identify untapped revenue opportunities. In addition, AdMeld's demand partners (ad networks, exchanges and DSPs) can leverage Peer39's semantic intelligence to reach their target audiences with more precision and at scale.

The partnership reflects the increasing demands by premium publishers and buyers for easier access to data that helps them transact ads more efficiently and effectively. Peer39's technology satisfies this demand by identifying the associated meaning and sentiment of content with an extremely high degree of accuracy.

"There's a lot of lost value in the oceans of impressions. Through the semantic understanding of content, our technology reaches every impression available and infuses it with as much semantic data as possible, making each one as informed and as valuable as possible," said Amiad Solomon, President and Founder of Peer39. "By combining our semantic data with AdMeld's real-time optimization technology, we are helping AdMeld deliver actionable information to their clients to maximize revenues and campaign performance."

"Peer39's semantic data is invaluable to our clients and demand partners," said Ben Barokas, Chief Revenue Officer and Co-Founder of AdMeld. "The presence of accurate, high-caliber semantic data can dramatically affect the value of an impression, and Peer39 is a proven leader in the space. This integration has revealed new revenue opportunities for our publishers and given our demand partners additional confidence to buy more inventory across the platform."