About Us
Peer39 is the leading provider of data based on the content and structure of web pages for the purpose of improving the relevance and effectiveness of online display advertising. Peer39’s data attributes are critical to Real Time Bidding (RTB), the most fundamentally disruptive and transformative trend in online advertising.
Peer39 analyzes pages across multiple supply sources and surfaces page level attributes across three channels: Quality, Safety and Category. This enables buyers to make bidding and buying decisions based on Peer39 page level attributes, aligning page environment with the brand, product or creative message defined by the advertisers. Peer39 has been proven to deliver huge value and performance, while adhering to the strictest cookie-free privacy standards, positioning it to be included in each and every ad buy in RTB.
Headquartered in New York City, Peer39 maintains a research and development center in Israel. Peer39 Labs conducts primary research in semantic web technologies resulting in a number of patents covering its technology and business practices.