DG, the world’s leading ad management and distribution platform, is uniquely positioned to help our customers win through powerful technology, stellar services and the delivery of innovative and effective multiscreen advertising.
DG connects over 12,000 global advertisers and 5,000 agencies with their targeted audiences through an expansive network of over 40,000 media destinations across broadcast and digital in 75 countries, managing approximately ten percent of the world’s media assets. DG serves 100+ billion impressions monthly and touches 128+ million households in North America approximately 84 times per day.
DG is one company and is all about helping advertisers deliver their message across every channel – be it TV, online video, display or mobile. Our philosophy is that an ad on any of these channels is essentially a spot, and when it comes to serving ads, we are always ‘Spot On.’
Our product portfolio consists of two overarching product lines: MediaMind and VideoFusion.
Our online product line, MediaMind, has become one of the few truly scalable choices for global online campaign management and the only independent one. MediaMind products span across the full spectrum of multichannel online marketing from standard, rich, in-stream and mobile ad-serving to creative optimization, analytics and programmatic buying and targeting. As complexity in execution increases, so too does the demand for suitable technology. The next stage in the evolution of MediaMind will allow agencies and advertisers to speed through common campaign management tasks using conditional logic designed around native campaign elements (e.g. target audiences, budgets, etc.). Once completed, it will introduce a dramatic improvement in both the efficiency and effectiveness of campaign management.
Our newly branded product line, VideoFusion, incorporates all of DG’s market-leading TV and Video products and services such as TV ad delivery, Post Production, Syndicated Content, Direct Response, Online Video and more. As video marketing breaks through screen barriers, our core technology and data hub will enable seamless messaging that provokes deep emotional connection through engaging advertising.
Our long-term vision as one company is to harness our unparalleled scale and acumen in TV and Online advertising to pave the way for straightforward execution of integrated multiscreen campaigns.
We are very excited about the future of the industry and our central role in it. We have built our new identity on our history of delivering more spots than anyone, anywhere. We look forward to helping advertisers deliver their messages in a fragmented media world and reach their desired audience, wherever they may be.